Apple Event: iPhone 11, Surprise Price Cuts, the Series 5 Watch

The New York TimesThe cost cut on the iPhone 11 was unexpected because Apple had been raising prices each year as a way to keep revenues afloat while iPhone sales fell. But Apple might have hit the ceiling this past year. Sales of the two models that began at $1,000 or ...

September 10th 2019


Apple's new iPhone 11 and iPhone 11 Pro cameras: what they do

The VergeApple has officially announced its latest iPhones and confirmed that, yes, there's a huge, squircle-shaped camera bump on the back of each of these new phones. On the flagship iPhone Pro models, it contains three separate cameras, and on the iPhone 11, ...

September 10th 2019


iPhone 11 Pro and Pro Max announced with a triple-camera system

The VergeApple has announced its next-generation iPhones: the 5.8-inch iPhone 11 Pro and 6.5-inch iPhone 11 Pro Max. Despite the number change, the two phones look pretty similar to last year's iPhone XS and iPhone XS Max but with one major change: a third ...

September 10th 2019


Apple promises customers a safer digital world — for a price

CNNAt a high-profile media event on Monday, a procession of Apple executives and celebrities laid out a compelling vision for a safer digital world for consumers — one where privacy is paramount, real people review and recommend content, and families can ...

March 26th 2019


The Apple Card is a perfect example of Apple's post-iPhone strategy

The VergeAmong the most tangible announcements at Apple's services event yesterday was also its most interesting: a credit card, aptly called the Apple Card, with both a physical and digital version that gives you up to 3 percent cash back. The product is, on the ...

March 26th 2019


Apple Arcade has game developers excited, but questions remain

The VergeYesterday, at its “show time” event in Cupertino, Apple unveiled perhaps its biggest gaming venture ever: Apple Arcade. It's a subscription service that gets users access to a large library of games for a monthly fee, playable across iOS, Mac, and Apple TV.

March 26th 2019


Apple wants to be the only tech company you trust

The VergeAt Apple's keynote on Monday, Tim Cook took the stage with a newly refined pitch for why Apple services are different. They're intuitive, of course, and there's the usual Cupertino fussiness around the details, but the important point came at the end. “They're ...

March 26th 2019


Wall Street calls Apple event a dud: 'Expect the focus to return to the slowing iPhone business'

CNBC"Overall, it appears that Apple's new services provide better solutions to solve relatively niche problems in media business and they may prompt existing iOS users to stay more invested in Apple's ecosystem," wrote Oppenheimer analyst Andrew Uerkwitz in a ...

March 26th 2019


Apple News+ isn't a good deal for publishers, but it could have been worse

The VergeLast month, when terms of Apple's new deal for journalism were announced, I warned that it looked like a bad deal for publishers. The company was asking for 50 percent of all revenue, and planned to pay on the basis of how frequently readers consumed a ...

March 26th 2019


Apple launches Apple News+, an immersive magazine and news reading experience

Apple Newsroom (press release)Cupertino, California — Apple today announced Apple News+, a new subscription service that brings together over 300 popular magazines, leading newspapers and digital publishers into a beautiful, convenient and curated experience within the Apple News ...

March 26th 2019


Introducing Apple Card, a new kind of credit card created by Apple

Apple Newsroom (press release)Cupertino, California — Apple today announced Apple Card, an innovative, new kind of credit card created by Apple and designed to help customers lead a healthier financial life. Apple Card is built into the Apple Wallet app on iPhone, offering customers a ...

March 26th 2019


All the things Apple didn't tell us about its streaming TV service

The VergeApple announced its Apple TV Plus streaming service today, along with a handful of original TV shows that are in the works — but it left out just about every key detail beyond their names. That includes price, a release date, or a real sense of the company's ...

March 26th 2019


Apple event 2019: Everything announced at Apple's big March presentation

CNNThe company is producing its own lineup of films and TV shows that will be available via an updated version of the company's TV app on Apple devices. It is working with a number of existing streaming services, such as HBO, Starz and Showtime, to flesh out ...

March 25th 2019


The 5 biggest announcements from Apple's March event

The VergeAfter a week of nearly daily hardware updates leading up to today, Apple finally unveiled its software news with an onslaught of new subscription services. Today brings Apple subscriptions across news, television, and video games just a week after Google ...

March 25th 2019


Apple made its most important announcement in years on Monday, but critical details were strangely absent

CNBCApple CEO Tim Cook began Monday's highly anticipated event at the Steve Jobs Theater by defining the word "services." The conceit was to lay out a new vision for how to think about Apple. If Apple Version 1 was the Macintosh computer, and Apple Version ...

March 25th 2019


Apple TV+ = a Hollywood A-list of streaming options

CNNThe eyes of the entertainment industry were all on Apple on Monday as the tech giant previewed its new roster of original content and the company called upon people from what Apple CEO Tim Cook called "the greatest collection of accomplished, creative ...

March 25th 2019


Apple announces Apple TV Plus video subscription service

The VergeAfter years of speculation and on-again, off-again rumors, Apple has finally unveiled its biggest push into streaming video: Apple TV Plus. CEO Tim Cook just announced the service — featuring Apple's original programming — alongside a redesigned, more ...

March 25th 2019