Equinox and SoulCycle face a boycott and Facebook has a new targeting tool: Thursday Wake-Up Call

AdAge.comPeople are threatening to boycott both the Equinox and SoulCycle fitness brands after the Washington Post revealed that their owner, real estate developer Stephen Ross, is holding a fundraiser for President Trump this weekend in the Hamptons. Ross is the ...

August 8th 2019


Equinox and SoulCycle members boycotting gyms over Trump re-election fundraiser

USA TODAYStephen Ross could be the one sweating it these days. Ross – chair of the company that owns fitness brands SoulCycle and Equinox – is taking heat for a re-election fundraiser he's planning for President Donald Trump on Friday. Many customers, including ...

August 8th 2019


Equinox, SoulCycle respond to calls for boycott over owner's Trump ties

ABC NewsEquinox and SoulCycle responded to calls for members to cancel their memberships on Wednesday over their owner's plans to host a mega-fundraiser for President Donald Trump. Equinox Fitness, which operates its namesake company in addition to ...

August 8th 2019


SoulCycle, Equinox owner Stephen Ross responds after Trump fundraiser backlash

Business InsiderStephen Ross, who owns popular fitness brands SoulCycle and Equinox, issued a statement Wednesday after facing backlash for planning to host a fundraiser for President Donald Trump. Ross said in the statement that he had known Trump for 40 years, and ...

August 8th 2019